Coca-Cola europacific partners - client story
Global Workforce
Colleague Listening
Values-led welcome
Their ambition was to create consistent, culturally aligned and administratively easy welcome communication. In 2025, CCEP launched our Onboarding gift service, piloting in the UK, with plans to scale globally in 2026.
Digital Talent Management, Jasmine Gill
“We've been very intentional about where AI doesn't play a role... our current priority is to ensure new starters feel genuinely welcomed, supported, and connected by real people from day one.
Our Onboarding Welcome Gift pilot results are in and the early signals are powerful. Outcome: eNPS +73 for the pilot experience (FYI this is a world-class NPS!)
Human connection is designed into every stage of our journey."
Your onboarding process is only as strong as the human experience it creates
You've invested in your employer brand. You've built a values framework.
But for many HR leaders, one critical gap remains: what does your organisation actually say to a new joiner in the moment they arrive?
As organisations digitalise and introduce AI into their talent processes, there's a real risk that efficiency comes at the cost of connection.
The moments that make a new joiner feel seen, valued and excited to be there can quietly disappear, replaced by automated communications and self-serve portals.
Human connection doesn't happen by default. It has to be intentionally designed in.
Ad-hoc gestures, or nothing at all, leave new starters feeling overlooked, undermine your EVP, and erode the trust and retention you've worked so hard to build.
The first day is the first proof point. It tells a new joiner whether the values they heard about in their interview are real.
Uplifting People transforms new joiner welcome merch from a transaction into an experience, one that truly connects your people strategy with your values, and makes your new colleagues feel incredibly proud.
Your gift is part of a big story. We donate 100% of profit to vulnerable children, over $1 million so far.
Your branded notebook doesn't just welcome a new joiner. It also helps a vulnerable child access education and look to a bright future too. That's your culture, made visible.
+73 NPS World-class result
Seamless for HR
100% profit to children
A transaction transformed into an experience
Coca-Cola Europacific Partners weaves the story of the children their gifts support through their onboarding journey, from the branded gift set and welcome card on Day 1, to video footage of the children learning at school, shown at their 90-day engagement survey.
Using our content at this touchpoint has significantly increased their survey response rate, contributed to stronger survey scores, and forms part of their world-class eNPS.
Enjoy this beautiful video to see the impact in action.
Over $1m donated - 100% of our profit empowers vulnerable children to be safe, loved and learning.
Together we empower over 46,000 children around the world
how we lead
WELL INFORMED
We inspire people who create change with new ideas and approaches
kIND HEARTED
We share our knowledge, connections and donate 100% profits to make an impact
super charged
We’re a bold, ambitious and effective force for positive social change