The lego group - client story

A global values-led people strategy, made tangible.

Global Workforce

The LEGO Group is one of the world’s most admired employers, known for its deliberate, values-led approach to reward, with over 33,000 employees spanning global offices, retail stores, and manufacturing plants.

A Moment That Matters

Their fully paid parental leave policy, offering a minimum of 26 weeks for primary caregivers and 8 weeks for non-primary caregivers (regardless of role, location, or family structure) set a new global benchmark. But having the right policy wasn’t enough. LEGO wanted to ensure that every colleague felt the weight of that commitment at the moments that mattered most.

Global Impact

In 2025 LEGO rolled out From Babies with Love globally. Every LEGO parent receives a beautiful parental leave gift, with the knowledge that 100% of its profit is supporting vulnerable children worldwide.





Your parental leave programme is only as strong as the experience it creates

You’ve invested in generous leave policies. You’ve built family-friendly frameworks. But for many HR leaders, one critical gap remains: what does your organisation actually say to a colleague in the moment they go on leave, or return to work?

Ad-hoc gestures - flowers ordered by an individual manager, or nothing at all - leave colleagues feeling overlooked, undermine your inclusion strategy, and quietly erode the trust and retention you’ve worked so hard to build.

The cost of losing a working parent is significant. Research from Oxford Economics puts the average financial impact of replacing an employee earning £25,000 at £30,614 - before you factor in the gender balance consequences of disproportionate attrition.

Spend that builds culture

...not spend that disappears

100% Profit to vulnerable children

We believe every child should be safe, loved & learning and donate 100% of profits - over $1 million so far.

Global Rollout, 2025

From Babies with Love operates at scale, globally, creating efficiency and a seamless process that ensures no one is missed out.

Seamless for HR

We liaise directly with your HR operations team, slotting into your existing parental leave process. Zero admin burden.
Purpose

Over $1m donated - 100% of our profit empowers vulnerable children to be safe, loved and learning.

Together we empower over 46,000 children around the world

meet the children

how we lead

WELL INFORMED

We inspire people who create change with new ideas and approaches

kIND HEARTED

We share our knowledge, connections and donate 100% profits to make an impact

super charged

We’re a bold, ambitious and effective force for positive social change